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Google Google-Ads-Video Exam Syllabus Topics:

Topic	Details
Topic 1	Evaluate Performance with Awareness Measurement Solutions: This part tests the skills of Performance Analysts in assessing the effectiveness of awareness campaigns using measurement tools. It highlights methods for tracking key metrics and optimizing campaign outcomes.
Topic 2	Explore Audience Solutions for Consideration Goals: This domain measures the abilities of Audience Analysts in identifying audience solutions tailored to consideration objectives. It emphasizes targeting strategies that foster deeper engagement with potential customers.
Topic 3	Grow Consideration with Video Bidding Solutions: This part assesses the skills of Bidding Specialists in implementing bidding strategies that enhance consideration campaigns. It highlights techniques for optimizing bids to achieve better engagement rates.
Topic 4	Prioritize Marketing Objectives on YouTube: This domain tests the knowledge of Campaign Strategists in aligning marketing objectives with YouTube’s capabilities. It emphasizes how to prioritize goals such as awareness, consideration, and action when planning campaigns on the platform.
Topic 5	Discover Google's ABCDs of Effective Creative: This domain measures the skills of Creative Strategists in applying Google’s ABCDs framework to create impactful video ads that resonate with audiences and achieve marketing goals effectively across various campaign types.
Topic 6	Create Video Campaigns for Action: This section measures the abilities of Action Campaign Managers in creating video campaigns that drive direct actions, such as purchases or sign-ups. It emphasizes strategies for motivating audiences to take immediate steps toward conversion goals.
Topic 7	Discover Why Advertisers Choose YouTube: This section of the exam measures the skills of Digital Marketing Managers and focuses on understanding the reasons advertisers prefer YouTube as a platform. It highlights YouTube's unique features, such as its vast audience reach, advanced targeting options, and ability to drive measurable marketing outcomes.
Topic 8	Evaluate Performance with Action Measurement Solutions|This domain assesses the abilities of Performance Analysts in measuring and optimizing action-driven campaign outcomes using advanced tools. It emphasizes tracking conversion metrics and refining strategies based on data insights.
Topic 9	Get to Know Awareness Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats suitable for awareness campaigns. It explains how different formats contribute to brand visibility and engagement.
Topic 10	Optimize Video Action Campaigns: This part evaluates the expertise of Optimization Specialists in improving action-oriented video campaigns over time. It covers techniques for enhancing campaign efficiency and achieving better results through iterative adjustments.
Topic 11	Drive Action with Video Bidding Solutions: This part tests the knowledge of Bidding Specialists in employing bidding solutions that maximize action-driven campaign results. It highlights strategies for achieving high conversion rates through effective bid management.

 

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Google Ads Video Professional Assessment Exam Sample Questions (Q10-Q15):

NEW QUESTION # 10
A business owner is interested in running an awareness Video campaign and wants to know whether the campaign shifted user perception or behavior toward their products. What measurement solution should they use to find this information and when should they implement it?

• A. Brand Lift, before the campaign delivers any impressions.
• B. Active View, after the campaign receives over 1,000 clicks.
• C. Active View, before the campaign delivers any impressions.
• D. Brand Lift, after the campaign receives over 1,000 clicks.

Answer: A

Explanation:
C: Brand Lift, before the campaign delivers any impressions.
Brand Lift studies measure the impact of video campaigns on brand perception and behavior.
Setting up the study before the campaign starts allows for accurate measurement of changes in brand metrics.
Active View measures viewability, not brand perception.

 

NEW QUESTION # 11
After running successful Search and Display campaigns to drive action, you've decided to run a Video campaign with the same objective. Why should you keep the Video campaign in the same account as the other campaigns?

• A. Because the Video campaign will automatically use assets from the other campaigns.
• B. Because more campaign extensions will be available for the Video campaign.
• C. Because it'll allow for faster approval by the system for new ads.
• D. Because it prevents Google Ads from double-counting conversions.

Answer: D

Explanation:
C: Because it prevents Google Ads from double-counting conversions.
Keeping campaigns in the same account enables Google Ads to accurately track conversions across different campaign types and avoid attributing the same conversion to multiple sources.
This ensures accurate reporting and optimization.

 

NEW QUESTION # 12
A marketing manager has multiple video assets to work with and wants to create a Google Video campaign to grow interest in a product with as many relevant people as possible. What action should they take to help achieve this goal?

• A. Use bumper ads on competitive video content.
• B. Select the best creative asset and run a single ad.
• C. Use masthead ads for a major sales promotion.
• D. Use video ad sequencing and target CPM bidding.

Answer: D

Explanation:
B: Use video ad sequencing and target CPM bidding:Video ad sequencing allows you to tell a story across multiple video ads, guiding users through a narrative and increasing engagement.
Target CPM (tCPM) bidding optimizes your bids to show your ads to as many relevant people as possible within your target cost per thousand impressions.
Combining these strategies maximizes reach and interest by presenting a coherent story to a broad audience.
Option A is incorrect because using one asset limits reach and engagement. Option C and D are incorrect because masthead ads are expensive and best for large scale awareness, and bumper ads are too short to grow interest.

 

NEW QUESTION # 13
An account manager is setting up a new Google Video campaign with an awareness goal, and they see Google Video partners as an option. Why is it a good idea for them to opt into Google Video partners?

• A. It'll give them access to audiences on the YouTube mobile homepage.
• B. It'll extend the reach of video ads to a collection of leading publisher sites and apps.
• C. It'll give them access to more engagement metrics to measure the impact of the campaign.
• D. It'll extend the reach of video ads to YouTube Live streaming and Premieres.

Answer: B

Explanation:
B: It'll extend the reach of video ads to a collection of leading publisher sites and apps.
Google Video partners expand the reach of video campaigns beyond YouTube to a network of high-quality websites and apps.
This allows for broader exposure and increased brand awareness.
The other options are not the primary benefit of Google Video partners.

 

NEW QUESTION # 14
A winery is preparing a Video action campaign intended to attract customers to their website for their holiday sale. Which of the following creative best practices should they implement to encourage consumer interaction?

• A. Reach a broad audience with Dynamic video ads.
• B. Add location extensions to focus on selected geographic locations.
• C. Have a clear call-to-action such as "Learn more."
• D. Link your Google Ads account to your Google Merchant Center account.

Answer: C

Explanation:
C: Have a clear call-to-action such as "Learn more."A clear call-to-action (CTA) directly prompts viewers to take the desired action, such as visiting the website.
This is essential for driving conversions in a Video action campaign.
While other options might be useful in certain scenarios, a clear CTA is a fundamental best practice.

 

NEW QUESTION # 15
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